Cartoon couple Joe and Petunia appeared in a number of films starting in the late 1960s.
Covering subjects such as the countryside code, the dangers of worn tyres and saving water, this film about the Coastguard was probably the best known.
Behaving in a way that is common to characters in many early public information films, they are utterly unaware of the dangers caused by, or around them, which are obvious to any onlooker.
The message of this coastguard film was to raise awareness that HM Coastguard had become a ‘999’ service enabling the public to raise the alarm as it does for other emergency services.